Nokia
Decode: Communication Strategy / Creative / Content / Digital
Nokia were the major technology sponsor for the Underbelly Arts Festival in 2007, Decode negotiated the partnership and designed the creative strategy to integrate three of their models in to the arts events. To highlight the DVD quality of the Nokia 93 and 95 models, Decode video recorded the 10 day public arts lab, posting a daily online video diary called Underbelly TV, which has now attracted over 20,000 views on Youtube. An art installation was also created using dummy handsets through a collaboration with Sydney based designers and artists, so that punters literally walked through the branding integration rather than past it.
Nokia: Underbelly TV / Underbelly Site / Nokia
Nokia were the major technology sponsor for the Underbelly Arts Festival in 2007, Decode negotiated the partnership and designed the creative strategy to integrate three of their models in to the arts events. To highlight the DVD quality of the Nokia 93 and 95 models, Decode video recorded the 10 day public arts lab, posting a daily online video diary called Underbelly TV, which has now attracted over 20,000 views on Youtube. An art installation was also created using dummy handsets through a collaboration with Sydney based designers and artists, so that punters literally walked through the branding integration rather than past it.
Nokia: Underbelly TV / Underbelly Site / Nokia
Telegram
Decode: Communication Design / Creative Strategy
Telegram Paper Goods seek products that help rediscover and embrace the thrill of the written word, to instill the joy of design that touches the heart. Design that has meaning, this is felt as well as read, touched as well as heard. Telegram is a multibrand distributor, selecting stationery that is unique and design led, brands include Rhodia, OCheck, Delfonics, MMMG, MT Masking Tape, Pansy Daisy, Claire Fontaine and Quo Vidas.
Telegram: Site / Blog
Telegram Paper Goods seek products that help rediscover and embrace the thrill of the written word, to instill the joy of design that touches the heart. Design that has meaning, this is felt as well as read, touched as well as heard. Telegram is a multibrand distributor, selecting stationery that is unique and design led, brands include Rhodia, OCheck, Delfonics, MMMG, MT Masking Tape, Pansy Daisy, Claire Fontaine and Quo Vidas.
Telegram: Site / Blog
City Of Sydney
Decode: Creative & Strategy / Event Activation / Market Research
When faced with the problem of how to collect quality information for the City of Sydney's long term planning project - the 2030 Plan, Decode devised The Future Phone. A technical solution that people from a diverse range of ages and demographics were already familiar with. The Future Phone asked residents for their visions of what they would like Sydney to be like in the future, at multiple community events and public spaces. The voice submissions could be used as either sound files or the purpose built phone mechanism would translate the recordings to text using voice recognition software. "The Future Phone is a fun and interactive way for Sydneysiders to contribute to the City's long term strategic planning project, Sustainable Sydney 2030" Lord Mayor Clover Moore MP
Future Phone: Press / City of Sydney / 2030 Plan
When faced with the problem of how to collect quality information for the City of Sydney's long term planning project - the 2030 Plan, Decode devised The Future Phone. A technical solution that people from a diverse range of ages and demographics were already familiar with. The Future Phone asked residents for their visions of what they would like Sydney to be like in the future, at multiple community events and public spaces. The voice submissions could be used as either sound files or the purpose built phone mechanism would translate the recordings to text using voice recognition software. "The Future Phone is a fun and interactive way for Sydneysiders to contribute to the City's long term strategic planning project, Sustainable Sydney 2030" Lord Mayor Clover Moore MP
Future Phone: Press / City of Sydney / 2030 Plan
Tooheys Extra Dry
Decode: Independent media & online strategy / Content production / Talent
From 2007 - 2009, Decode worked closely with the media buying, creative and publicity agencies behind Tooheys Extra Dry to connect the uncharTED band competition to music fans. In response to regular briefs, a comprehensive media plan was developed and rolled out for each phase of the competition over 3 years including, niche sites and newsletters, print opportunities and specialist independent radio schedules. This was combined with audio podcasts of the winners from each round being produced for the official Uncharted website. Talent was also sourced for the multiple live gig events held nationally.
From 2007 - 2009, Decode worked closely with the media buying, creative and publicity agencies behind Tooheys Extra Dry to connect the uncharTED band competition to music fans. In response to regular briefs, a comprehensive media plan was developed and rolled out for each phase of the competition over 3 years including, niche sites and newsletters, print opportunities and specialist independent radio schedules. This was combined with audio podcasts of the winners from each round being produced for the official Uncharted website. Talent was also sourced for the multiple live gig events held nationally.
Dendy
Decode: Communication Strategy / Direct Marketing / Digital
Decode developed a niche media strategy to promote the release of George Gittoe's film Rampage, to a very specific male hip hop demographic which are traditionally hard to reach. The campaign successfully concluded with full house for the official opening and Q&A session with the film's Director.
Dendy: Site / Rampage Film
Decode developed a niche media strategy to promote the release of George Gittoe's film Rampage, to a very specific male hip hop demographic which are traditionally hard to reach. The campaign successfully concluded with full house for the official opening and Q&A session with the film's Director.
Dendy: Site / Rampage Film
Becks
Decode: Communication Strategy / Festival Activation / Brand Integration
Becks were a major sponsor of the Anode Art Festival in 2008. Decode negotiated the partnership and developed creative brand integration and communication concepts to highlight the Berlin campaign throughout the event. A series of projections with photographic content was looped at the various locations with subtle logo branding, which became an attraction within the program.
Becks: Site
Becks were a major sponsor of the Anode Art Festival in 2008. Decode negotiated the partnership and developed creative brand integration and communication concepts to highlight the Berlin campaign throughout the event. A series of projections with photographic content was looped at the various locations with subtle logo branding, which became an attraction within the program.
Becks: Site
Boags
Decode: Festival Activation / Brand Integration
Boags St George was a major sponsor of Underbelly Public Arts Lab & Festival in 2007 at CarriageWorks. Decode negotiated the partnership and developed a series of projected shadow images, creating a visual 'story' from the bottle's famous dragon imagery.
Boags: Site
Boags St George was a major sponsor of Underbelly Public Arts Lab & Festival in 2007 at CarriageWorks. Decode negotiated the partnership and developed a series of projected shadow images, creating a visual 'story' from the bottle's famous dragon imagery.
Boags: Site
Artslaw
Decode: Communication Strategy / Media Plan & Buy / Creative / Digital / Publicity
Artslaw: Site
Artslaw: Site
